300% increase in non-branded top 10 rankings
SEO | Content Marketing | Outreach | Data
Virgin Money have asked players, fans and famous faces to pick their best XI of the Premier League era.
PushON x Virgin Money Campaign
As head of SEO at PushON, working with the Virgin Money team to build a micro site that was search first.
The outreach team used their skills to reach out to journalists and football influencers.
Microsite with engaging content and interactive team builder app.
Analytics data to provide the cause and effect of traffic & conversion uplifts.
Traffic in 14 days sent to the Virgin Money Cards pages.
the campaign also involved Manchester united players and former greats. United stars Juan Mata, Chris Smalling and Phil Jones picked their teams, and the challenge was also been accepted by Old Trafford legends Bryan Robson, Denis Irwin and Gary Pallister to pick their invincible 11s too.
